David Baldwin, award-winning founder of advertising agency Baldwin&, filmmaker and author gave a lecture at SMU last night. As a freshman I didn’t know much about this field, but after beginning my second semester, I realize that advertising effects every part of our lives- the way we think about ourselves, the things we choose to buy, our perception of right and wrong- is all molded and transformed by the advertising industry. In this industry we are known as consumers, but David Baldwin’s mission is to dispel the use of this word; his point is that we aren’t just people who buy things, we are real live human beings. Furthermore, we are human beings that have feelings as well as wants and needs. Baldwin says that with the profound impact that advertising (via social media, television, radio, and various other fascist) has on us, comes a responsibility to do what is morally right; brands should be building confidence and world leaders, not tearing them down. The main theme of his new esteemed novel, The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy In, is “Can we make things better by tackling problems and selling at the same time?” The goal of his career is to make the world a better place then how he found it through advertising, which I thought was pretty cool.